Hi, I'm Hafsah!

UX Architect & Digital Strategist based in Ohio who enjoys designing delightful and innovative user interfaces that are backed by user research and data. I'm passionate about my role as an advocate for the user and all their needs, while recommending balancing business goals and constraints.

Some quotes that inspire me & resonate with my research and design process 😊:

When Albert Einstein was asked “If you have one hour to save the world, how would you spend that hour?”
He said, “I would spend 55 minutes defining the problem, and then 5 minutes solving it”

"Good design is like a refrigerator--when it works, no one notices, but when it doesn't, it sure does stink" -Irene Au